The USDA is the US government authority that regulates the requirements for skin care brands to be able to make claims for organic skin care products. These requirements are quite strict however some skin care brands hide behind the current loophole by not disclosing the actual true percentage of non-organic ingredients in their ‘organic’ skin care products.
Here is what I mean..
These words are from the USDA certified organic guidelines..
“products that contain less than 70 percent organic ingredients.. ..may identify the specific ingredients that are organically produced on the ingredients statement on the information panel.”
In a previous post you can read the full USDA certified organic ingredients requirements but before you do, some skin care brands use this in their marketing which can potentially be misleading.
For example here’s another guideline from the USDA requirements..
‘products that contain at least 70 percent organic ingredients can use the phrase “made with organic ingredients” and list up to three of the organic ingredients or food groups on the principal display panel.’
So basically what this is saying is.. if you see a product that states “Made with Organic Ingredients” it doesn’t mean you don’t have a truly organic product. What it does mean is you have a product which contains at least 70% organic ingredients.
The USDA only allow claims of ‘Organic’ if the company obliges all the rules and pays for certification. This isn’t to say that if a company doesn’t pay for a certificate your product is no less organic than if you had the certificate – does it then make your organic product, a non-organic product? No of course not – it simply means one hasn’t handed money to the USDA for a certificate!
This could be confusing and lead people into thinking they are not receiving an organic product and as you can see, this isn’t always the case. The bottom line is, research organic ingredients yourself and always check the ingredients label for organic ingredient content.
Skin Care ‘Visible’ Seal – Made with Organic Ingredients
To make things absolutely transparent, the Visible Seal shows you the product is made with organic ingredients and each individual product will display the organic ingredients in the ingredients panel on the label.
The seal is your assurance that all ‘Visible Skin Care’ products are carefully made with the finest organic ingredients. All Products that display the Visible seal in line with the USDA guidelines are Made with organic ingredients
Every Zenulife ‘Visible’ Organic Skin Care product is assigned a seal showing you the true organic content in every product.